Re: JAMA article

From: Brooke Cregor (brooke@addistribution.com)
Tue Jan 4 11:14:27 2005


Art,

Geddes Keepsake seems to address a market demand from expectant families to show off the fetus to friends and family. While addressing market demands, it is often thought to be unnecessary and potentially excessive use of ultrasound that some feel might interfere with the fetus development.

We have seen a nice cost effective solution that is just hitting the market that allows any Sonographer to address the market demand for both physician's electronic medical records, and potentially keepsake purposes without actually subjecting the fetus to additional ultrasounds.

This product is a simple addition to any ultrasound and can be hooked up as easily as installing a video printer to your ultrasound.

http://www.medicapture.com/usb100_intro.htm

Any thoughts on this solution as an alternative to a strictly keepsake company run by potentially unqualified sonographers?

Brooke -----Original Message----- From: ultrasound@obgyn.net [mailto:ultrasound@obgyn.net] On Behalf Of art fougner, md Sent: Tuesday, January 04, 2005 11:57 AM To: Multiple recipients of list ULTRASOUND Subject: JAMA article

The 1/05/2005 edition of the JAMA ( not available online as yet) covers the issue of "Entertainment OB Sonography. One of the key points is that amusement and diagnosis may not be mutually exclusive. Berkeley Geddes, an originator of online job search site FlipDog.com, started Geddes Keepsake Inc as a way to incoporate "keepsake" services into Diagnostic Labs. More info to be found here - http://www.geddeskeepsake.com.

oh - just want to say that i am in no way affiliated with Geddes. Any thoughts?

art

--
art fougner, md
May the Joy of this Holiday Season Be with You
and Yours throughout the New Year.



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