Re: One-Hour Fetus Photo

From: Dave Berck (djberck@yahoo.com)
Sat Sep 7 08:38:25 2002


Doesn't the FDA condemn memorabilia ultrasound? Doesn't this violate the ALARA principle? But most importantly, how do they avoid liability when they miss an anomaly? (I'm sure they have the woman sign a waver, but how does this hold up when one is missed?) Can I have my patients sign a waver that protects me from liability?

-- Dave Berck, MD,MPH

--- Marilyn Ringstaff <marilyn.ringstaff@medispecialty.com> wrote: > The Wall Street Journal
> Copyright (c) 2002, Dow Jones & Company, Inc.
>
> Thursday, September 5, 2002
>
> New at the Mall: One-Hour Fetus Photo
> ---
> Moms Love New High-Tech Ultrasounds, but Doctors
> Fear Overuse
> By Amy Dockser Marcus
>
> NATALIE SHARP HAD an ultrasound in her 20th week of
> pregnancy, but the
> technician at her doctor's office wasn't able to
> tell her the sex of the
> baby. So she went to the mall and found out.
>
> At the Fetal Fotos Inc. studio in Salt Lake City,
> the 28-year-old got
> two ultrasound sessions for $120 and discovered she
> was having a girl.
> She also walked away with portraits of the baby's
> face to send to her
> family and a keepsake video -- set to a lullaby --
> of the baby moving..
> .Meanwhile, fetal-portrait studios are booming.
> Fetal Fotos, founded
> in 1994 in Salt Lake City, now operates five such
> stores around the
> country, and is opening more during coming months in
> Dallas; Scottsdale,
> Ariz.; Denver; Portland, Ore.; and Ontario, Calif.
> Typically, they
> offer framed pics and videos. One studio, Before
> the Stork, in
> Bloomington, Ind., offers a trimester package (three
> visits for $170)
> and a $325 "watch my development" package (six
> portrait sessions, plus a
> stuffed animal and a picture frame). Many women
> send videos to
> grandparents who live far away or screen the tapes
> at baby showers.. .
>

===== David J. Berck, MD, MPH

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