|
|
 |
 |
 |
|
|
|||
|
||||
|
||||
Espirit de corpsFrom: Ben Dover, MD (austintxmd@earthlink.net)Tue, 18 Nov 1997 20:18:14 -0600
Dear Fellow Burnout Candidates, I need input from any of you who have good ideas that might improve "our" web site. The only way this site can have any impact is if a LOT of doctors are checking it regularly for updates and then using some of what they read to mold their own practices. I'll tell you honestly that I'm disappointed in our hit count. Not that there's anything shabby about perhaps 2,500 total hits (including those we had before we changed to this server), but I thought we'd be experiencing a much faster growth once the word started getting out. Maybe I was just dreaming, but I thought we'd be seeing several hundred hits a day by now - both from former visitors checking for updates and also from new visitors referred by a growing network of doctors ACTIVELY promoting the site to their colleagues and patients like a chain letter. Surely most doctors aren't that apathetic about what's being done to them? I know there's a lot of interest in this information because I get nothing but supportive and positive email. Several hundred people have asked to be on the email update list; so I'd expect all of them to be hitting the site at least once a week, certainly after one of my update emails; but I don't think that's happening. One factor that might be reducing our apparent number of hits could be that some people may have bookmarked "The Latest Bad News" page instead of the Introduction page and are going directly there without incrementing the hit counter on the Intro page which requires a hit on THAT page to increase its count. To correct for that, I'm moving the hit counter to the "Latest Bad News" page. But there's more to it than that. I know that many doctors must have hit the site once, found it interesting, but then got busy doing other things and haven't bothered to check it again. I think we've got enormous potential here I've invested every moment of my free time for the past four months in this site; and I want "Medical Burnout" to make a difference. I'm not doing this for my own ego; since I can never even reveal my identity. I'm not doing it because *I* need this information - I've had it in this format for years and have groomed my own practice accordingly. The only reason I'm giving away all this information (and my time) is because I'm hoping to make a small contribution toward preserving something of the joy of medicine for the next generation of doctors. So the question is, how do we build some team spirit here, some espirit de corps? How do we get a LOT of doctors to become ACTIVE CRUSADERS and PROMOTERS of what's on this web site rather then just passive (and impassive) readers? What could we add to or change about this site to increase its value, to get doctors to return more often and promote it aggressively? How do we get doctors motivated to begin emailing everyone they know and ACTIVELY DISCUSSING what we're trying to do here? For those of you who haven't "scrolled through" the entire web site since the first time you read through it all, I encourage you to do so - there have been lots of addtions. Please take notes on any errors, omissions, areas that are unclear, etc. and feel free to critique any detail. I have no background whatsoever in advertising or publishing or promotion. I've done this site on a wing and a prayer, learning along the way. I've still got a lot to learn. There is no way this site can fulfill its potential unless many of us begin to regard it as a GROUP EFFORT. I know for sure that the insurance companies are watching what we're doing here. I think they may be squelching media coverage, but they dare not comment publicly without drawing exactly the public attention WE want. They have no alternative but to watch silently what we're doing. I don't want to look back six months from now and realize that the insurance companies defeated us simply by doing nothing and letting us die under our own inertia. I'm open to any and all suggestions. You're a bunch of very bright men and women; so please brainstorm this and give me feedback. Let's all get FIRED UP! Thanks for your support, AustinTxMD
Voltar para Administrador da lista: flavio.monteiro.desouza@obgyn.net Solicitações à lista: obstet-l-request@obgyn.net Última atualização: Mon May 19 16:35:31 2008 |
|
