Re: ads

From: Paul Prior MD (pprior@fast.net)
Sat Aug 23 21:32:02 1997


On Sat, 23 Aug 1997 20:29:03 -0500, Bob Woolley wrote:

>In message <33ff5dc0.24441601@pop.fast.net> writes:
>>
>> Yes, like how successful we as a profession have been about educating
>> the public on proper and judicious use of antibiotics, right?
>
>We hardly have grounds to complain about the public's demand for antibiotics
>when we so-called profressionals are, collectively, atrociously injudicious and
>irrational in the use thereof.

This is exactly my point - we DO know better, but most hand them out anyway for a variety of reasons not the least of which is the desire to keep patients happy.

>> Today more than ever, the private doc is increasingly succeptable to
>> market pressures. Add more pressure via patients coming in for the
>> latest advertised drug, and it =will= get prescribed more, whether
>> needed or not. Sad, but IMHO true.

>Of course it's true. The drug manufacturers are hardly going to spend millions
>of dollars on advertising if it won't result in increased sales. But I'm puzzled
>over why you think that's a "sad" thing. If a layman doesn't know that there are
>effective non-sedating antihistamines available just before ragweed season
>starts, why is it "sad" if he learns this from a TV ad and asks his doctor to
>prescribe them?

Because that is not the only drug that will be advertised - many will have side effects, are expensive and will be taken by the pill-popping American public (my apologies to our overseas listers...) who will find they "need" the drug. Just wait until the diet drugs start hitting the airwaves...stand back.

--
Paul Prior MD   pprior@fast.net     Don't Blame Me...
PGY-IV Ob/Gyn                     I Voted For Bob Dole
TRHMC-Reading, PA




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