Re: ads

From: Robert J. Woolley (wooll005@gold.tc.umn.edu)
Sat Aug 23 20:26:39 1997


In message <33ff5dc0.24441601@pop.fast.net> writes: >
> Yes, like how successful we as a profession have been about educating
> the public on proper and judicious use of antibiotics, right?

We hardly have grounds to complain about the public's demand for antibiotics when we so-called profressionals are, collectively, atrociously injudicious and irrational in the use thereof.

>
> Today more than ever, the private doc is increasingly succeptable to
> market pressures. Add more pressure via patients coming in for the
> latest advertised drug, and it =will= get prescribed more, whether
> needed or not. Sad, but IMHO true.

Of course it's true. The drug manufacturers are hardly going to spend millions of dollars on advertising if it won't result in increased sales. But I'm puzzled over why you think that's a "sad" thing. If a layman doesn't know that there are effective non-sedating antihistamines available just before ragweed season starts, why is it "sad" if he learns this from a TV ad and asks his doctor to prescribe them?

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--------------------------------------------------------------------------- Bob Woolley

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St. Paul, Minnesota

"Maybe it was proper to believe in evolution six days a week and in Adam and Eve on Sunday. Maybe God had done it both ways-- created the earth billions of years ago and then created it again six thousand years ago. It was just like him to do impossible and contradictory things. He was God and could do anything he liked."

Levi S. Peterson *The Backslider*





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