Re: ads

From: Paul Prior MD (pprior@fast.net)
Sat Aug 23 16:52:38 1997


>On the other hand, it will bring patients into the physician's offices,
>where we will have a chance to educate the patient. We are not supermarket
>salesmen, but rather educators (is not the word Doctor a derivative of the
>french word, docere=to teach) who can instruct the patient the proper way of
>treating their problems.

Yes, like how successful we as a profession have been about educating the public on proper and judicious use of antibiotics, right?

Today more than ever, the private doc is increasingly succeptable to market pressures. Add more pressure via patients coming in for the latest advertised drug, and it =will= get prescribed more, whether needed or not. Sad, but IMHO true.

--
Paul Prior MD   pprior@fast.net     Don't Blame Me...
PGY-IV Ob/Gyn                     I Voted For Bob Dole
TRHMC-Reading, PA




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