Re: ads
From: Ronald R Helm (rrhelm@juno.com)
Fri Aug 22 13:37:08 1997
Latin: doco, to lead or teach
On Fri, 22 Aug 1997 10:49:49 -0500 richardc@bcm.tmc.edu (Richard
Chudacoff, MD) writes:
>>
>>I dislike the concept of advertising prescription drugs to the
>general
>>public because I feel that the general public does not have the
>>medical knowledge base to determine when such drugs might not be
>>appropriate; especially if sold in a "Madison avenue" pitch directly
>>to them. That is after all a big reason why such drugs are by
>>prescription only - relying on our judgement and training.
>>
>>Don't get me wrong, I also see positives - education of the public
>>about drugs they might otherwise not know about for example. But
>>overall I think the negatives outweigh the positives. We all know
>how
>>much antibiotics are misused because people think they need them and
>>we know they don't but many give them anyway. Now that problem will
>>be transferred to all sorts of other meds that the public "knows" are
>>good for them because the TV says so....
>>
>>Just my thoughts.
>>
>>--
>>Paul Prior MD
>
>On the other hand, it will bring patients into the physician's
>offices,
>where we will have a chance to educate the patient. We are not
>supermarket
>salesmen, but rather educators (is not the word Doctor a derivative of
>the
>french word, docere=to teach) who can instruct the patient the proper
>way of
>treating their problems.
>
>As has been said before, sometimes the patients make the right choice
>for
>the wrong reason. A inappropriate reason for an office visit ("I want
>Allegra.") may allow diagnosis of true disease.
>
>just my $.02
>
>Rick
>
>--
>Richard Chudacoff, MD
>Assistant Professor, OB/GYN
>Baylor College of Medicine
>
>Practice Medical Director
>BaylorMedCare
>1601 Main St., STE 505
>Richmond, TX 77469
>tel 281-344-0277
>fax 281-344-0288
>
>Advisory Board-OBGYN.net
>http://www.obgyn.net/board/chudacoff.htm
>
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