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Re: ads From: Richard Chudacoff, MD (richardc@bcm.tmc.edu) Fri Aug 22 10:49:13 1997 Messages sorted by: [ date ][ thread ][ subject ][ author ] Next message: Holmes, Harnath LT: "Who's daddy and L/S technique" Previous message: Geffrey Klein: "Re: wheels and PDAs" Maybe in reply to: Robert J. Woolley: "ads" Next in thread: Paul Prior MD: "Re: ads" Reply: Paul Prior MD: "Re: ads" > >I dislike the concept of advertising prescription drugs to the general >public because I feel that the general public does not have the >medical knowledge base to determine when such drugs might not be >appropriate; especially if sold in a "Madison avenue" pitch directly >to them. That is after all a big reason why such drugs are by >prescription only - relying on our judgement and training. > >Don't get me wrong, I also see positives - education of the public >about drugs they might otherwise not know about for example. But >overall I think the negatives outweigh the positives. We all know how >much antibiotics are misused because people think they need them and >we know they don't but many give them anyway. Now that problem will >be transferred to all sorts of other meds that the public "knows" are >good for them because the TV says so.... > >Just my thoughts. > >-- >Paul Prior MD On the other hand, it will bring patients into the physician's offices, where we will have a chance to educate the patient. We are not supermarket salesmen, but rather educators (is not the word Doctor a derivative of the french word, docere=to teach) who can instruct the patient the proper way of treating their problems. As has been said before, sometimes the patients make the right choice for the wrong reason. A inappropriate reason for an office visit ("I want Allegra.") may allow diagnosis of true disease. just my $.02 Rick -- Richard Chudacoff, MD Assistant Professor, OB/GYN Baylor College of Medicine Practice Medical Director BaylorMedCare 1601 Main St., STE 505 Richmond, TX 77469 tel 281-344-0277 fax 281-344-0288 Advisory Board-OBGYN.net http://www.obgyn.net/board/chudacoff.htm Next message: Holmes, Harnath LT: "Who's daddy and L/S technique" Previous message: Geffrey Klein: "Re: wheels and PDAs" Maybe in reply to: Robert J. Woolley: "ads" Next in thread: Paul Prior MD: "Re: ads" Reply: Paul Prior MD: "Re: ads"

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