Re: ads

From: Paul Prior MD (pprior@fast.net)
Wed Aug 20 20:39:44 1997


On Tue, 19 Aug 1997 21:47:34 -0500, you wrote:

>> Two thumbs down.
>
>Why?

I dislike the concept of advertising prescription drugs to the general public because I feel that the general public does not have the medical knowledge base to determine when such drugs might not be appropriate; especially if sold in a "Madison avenue" pitch directly to them. That is after all a big reason why such drugs are by prescription only - relying on our judgement and training.

Don't get me wrong, I also see positives - education of the public about drugs they might otherwise not know about for example. But overall I think the negatives outweigh the positives. We all know how much antibiotics are misused because people think they need them and we know they don't but many give them anyway. Now that problem will be transferred to all sorts of other meds that the public "knows" are good for them because the TV says so....

Just my thoughts.

--
Paul Prior MD   pprior@fast.net     Don't Blame Me...
PGY-IV Ob/Gyn                     I Voted For Bob Dole
TRHMC-Reading, PA




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