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Pharm Reps (was lost IUD)From: Joanne Bulley, MD (islesannie@gmail.com)Tue Mar 27 19:52:06 2007
Art, You are right as was your professor. Anything I hear from a Rep is taken with a grain of rock salt. They know I will say "but where is the evidence" or "show me the evidence" for why your product is truly better or different. The George Morely comment: "A difference to be a difference must make a difference" - many times a rep will say something - I will come back with a challenge. The only thing I will commit to with a rep - is that I like haveing as many options as possible for my patients because they are not all alike. While I see and talk with a number of product reps - they often comment that they learn from me and find that I have already heard about whatever it is they were going to "detail" me on. I want the samples so that I can give them to lower income folks etc. Drug prices are not going to decline nor will and drug company CEO or stockholder make less money (or more) because I take samples or use the free pens and post it notes etc. As long as my overhead is increasing and my revenue is relatively fixed - I will take the free stuff I can get. I will have the reps find monographs for some items. I will listen to what they say - and I will make up my own mind. Joanne
At Tue, 27 Mar 2007, art fougner, md wrote:
>
-- Joanne Bulley, MD, FACOG Solo gyn Keene, NH USA
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