Re: Pharaceutical Compainies Collect Detailed Data On Physician Rx'ing Habits

From: art fougner, md (evsono@pipeline.com)
Thu May 4 10:55:37 2006


This should come as no surprise to anyone.

art

At Thu, 4 May 2006, Dean Huffman . wrote: >
>..
>
>A "MUST READ" article in today's NY Times.
>
>--
>
>Doctors Object to Gathering of Drug Data
>
>By STEPHANIE SAUL
>
>Published: May 4, 2006
>
>Although virtually unknown to consumers, the information has long been
>considered the most potent weapon in pharmaceutical sales — computerized
>dossiers showing which physicians are prescribing what drugs. Armed with such
>data, a drug sales representative can pressure a doctor to write more
>prescriptions for a name-brand medicine or fewer orders for a competitor's
>drug. ...
>
>--
>
>http://www.nytimes.com/2006/05/04/business/04prescribe.html?hp&ex=1146801600&en=346cd8831aba4c5d&ei=5094&partner=homepage
>

--
art fougner, md
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