Re: Market Research anecdote

From: art fougner, md (evsono@pipeline.com)
Thu Jul 12 08:09:36 2001


public has to judge ? that 's a good one considering all the pharmaceutical ads on buses in NYC and TV. public's judgement often is determined by efficient marketing campaign. america - what a country.

art

At Wed, 11 Jul 2001, DoctorJoe@aol.com wrote: >
>In a message dated 7/11/01 6:46:05 PM, zbnewton@mindspring.com writes:
>
><< If you were a public health officer or chair of AMA policy committeee,
>which way would you go?
>
>The cost and the horrible impact of positive result in non-infected
>patient, more common in low prevalence patient population, represent
>huge issues for me. The identification of the candidate for vaccination
>in the post-pubertal population is a big problem.
>
>Who has thoughts? >>
>
>Obviously, someone has to "run the numbers." The bottom line will be MONEY.
>The drug company has to make its profit on the vaccine, the government has to
>justify the expenditure, and the populace has to understand that it is
>beneficial.
>
>Joe P.

--
art fougner, md

A series of 1000 cases begins with but a single anecdote.





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