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"Juice Plus+ Clinical Research Study " From: Celia Maier (celia.maier@wellcome-epidemiology.oxford.ac.uk) Thu Feb 3 04:32:42 2000 Messages sorted by: [ date ][ thread ][ subject ][ author ] Next message: Larry Glazerman: "Re: Gyn-Hysteroscopy fluid management" Previous message: Bernard Cristalli: "Re: Operative Hysteroscopy - any tips" CLINICAL RESEARCH OR MARKETING PLOY? Following the correspondence in the SchoolHealth mail list about the "Clinical Research Study – inviting people to participate in a study being conducted by:- “The Juice Plus+ Children's Research Foundation, designed to determine what effect adding Juice Plus+ (17 raw fruits and vegetables in capsule and/or chewable form) to the family diet can have on children's health.” - I have managed to find out some more about the organisation behind this "research". (see below for the response to my request to Linda for further information). National Safety Associates (NSA) who market Juice Plus+ are a Network or Multi Level Marketing (MLM) company. MLM is a form of direct sales in which independent distributors can make money not only from their own sales but from those people who they recruit. Information about NSA, with Juice Plus as one of their flag ship products, can be found on their web site (http://www.nsanet.com) and on another site, MLM Watch (http://www.mlmwatch.org), that acts as a consumer action and advice site, analysing the health claims made by MLM companies about their products. MLM Watch has the following to say about NSA and Juice Plus+: "The Juice Plus+ recipe for success is very simple: Fruits and vegetables are good for us. Capture their goodness in convenient products. Add endorsements, testimonials, a pinch of fear, a scientific veneer, and several dollops of deception. And harness the power of multilevel marketing (MLM) to spread the word. All of these ingredients have been around for many years. But NSA has developed a winning mix. Until the mid-1980s, claims made for health-related MLM products were conveyed mainly through direct personal contact in which the salesperson's personal success story (health or financial) played an important role. Since that time, however, many companies have added slick videotapes and audiotapes to spread their story, telephone conferences to train large groups of salespeople, a scientific advisory board to seem more authoritative, company-sponsored research to appear more authentic, and endorsements from prominent persons to lend prestige. Many companies use scare tactics and cite scientific research to suggest that their products will prevent disease. NSA does all of these things effectively. " The use of the SchoolHealth mail list to pursue a dubious marketing strategy for this product is totally inappropriate - I would value comments and suggestions on how we may deter any future problems of this kind - e.g. by adding a few lines to the "Welcome" message clarifying what the list is NOT to be used for. -- Celia Maier ------------------ Dr Celia Maier ------------------ Partnership for Child Development ------------------ WTCEID Department of Zoology University of Oxford South Parks Road Oxford OX1 3FY UK email: celia.maier@ceid.ox.ac.uk tel/fax: +44 (0)1865 281251 PCD web site: http://www.ceid.ox.ac.uk/child/ School Health web site: http://www.ceid.ox.ac.uk/schoolhealth/ ------------------------------------------------------------------ ------------------------------------------------------------------ Information about the study from Linda, originator of the invitation to ------------------------------------------------------------------ participate in this "research": Celia, > This is a direct quote from the information I initially received on the study: > > "We know that good nutrition is especially critical to the growing child, and that health habits established in childhood can last a lifetime. That's why NSA (National Safety Associates) is helping fund and support the Juice Plus+ Children's Research Foundation dedicated to improving the state of children's health and nutrition around the world. JPCRF is conducting a large-scale, multi-year study called the Juice Plus+ Children's Health Study, designed to determine what effect adding Juice Plus+ to the family diet can have on children's health. It will measure things like how many days of school children miss, how many doctor's visits they make and whether taking Juice Plus+ can get children on the path to eating better in general. To encourage families to participate in the study, the Foundation is providing the child's Juice Plus+ product for free, for one year, so long as the parent gets on the product, too (i.e. buys the product from NSA – CM). This requirement is in keeping with the Foundation's belief that parental support and involvement is the key to successfully establishing good health habits in children. It also will help ensure the high survey response rate needing for meaningful research results." I hope this clarifies some of the questions posed regarding the study. Linda Linda_MW@cyberzone.net ----------------------------------------------------------------------- Next message: Larry Glazerman: "Re: Gyn-Hysteroscopy fluid management" Previous message: Bernard Cristalli: "Re: Operative Hysteroscopy - any tips"

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