The more things change...

From: Richard Chudacoff, MD (richardc@bcm.tmc.edu)
Mon Jun 30 14:46:19 1997


Bob,

This just may help you for future responses ;-)

[Reproduced from Newsweek (May 6, 1968, pp.104, 104B, 104C) and copyright owned by Newsweek, Inc.] Isn't it interesting how little things have changed in 30 years!

A then-63 year old U.S. Public Health Service official named Philip Broughton hit upon a sure-fire method of converting frustrations into fulfillment (jargonwise). Euphemistically called the Systematic Buzz Phrase Projector, Broughton's system employs a lexicon of 30 carefully chosen "buzzwords":

Column 1 Column 2 Column 3

0. integrated 0. management 0. options 1. total 1. organizational 1. flexibility 2. systematized 2. monitored 2. capability 3. parallel 3. reciprocal 3. mobility 4. functional 4. digital 4. programming 5. responsive 5. logistical 5. concept 6. optional 6. transitional 6. time-phase 7. synchronized 7. incremental 7. projection 8. compatible 8. third-generation 8. hardware 9. balanced 9. policy 9. contingency

The procedure is simple. Think of any three-digit number, then select the corresponding buzzword from each column. For instance, number 257 produces "systemitized logistical projection," a phrase that can be dropped into virtually any report with that ring of decisive, knowledgeable authority. "No one will have the slightest idea of what you're talking about," said Broughton, "but the important thing is that they're not about to admit it."

So whether you want some responsive organizational flexibility or some functional management options this is the chart for you. Happy report writing!

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Richard Chudacoff, MD
Assistant Professor, OB/GYN
Baylor College of Medicine

Practice Medical Director BaylorMedCare 1601 Main St., STE 505 Richmond, TX 77469 tel 281-344-0277 fax 281-344-0288

Advisory Board-OBGYN.net http://www.obgyn.net/board/chudacoff.htm





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